Destination Daycare
Project Managment Framework: AgilE/Kanban
Project Roles: Project Manager, Creative Director, Designer
Timeframe: 5 weeks
SKills: Design thinking, branding, strategy, project management
Tools: Illustrator, jira, photoshop, indesign, powerpoint
Opportunity:
Destination Daycare set out with a simple idea: providing on-site childcare for events, conferences, and nights out. When I met the founder, she had a name and a vision—but no brand identity or strategic framework to bring it to life.
Approach:
I led the development of a comprehensive brand foundation, going beyond just a logo to build a fully realized identity. This included defining customer personas for both families and corporate clients, establishing a brand persona, theme, and tone, and crafting a distinctive visual identity—logo, colors, image guidelines, and branded elements. Additionally, I conducted a brandscape study to position Destination Daycare effectively in the market.
Impact:
The final deliverables extended beyond visuals, equipping the client with messaging strategies, social media graphics, and customizable templates for a cohesive brand presence.
