Preemie Prayers
Project Managment Framework: Waterfall
Project Roles: Project Manager, Creative Director, Designer
Timeframe: 5 weeks
SKills: Design thinking, branding, strategy, project management
Tools: Illustrator, jira, photoshop, indesign, powerpoint
Opportunity:
Preemie Prayers is a heartfelt initiative offering encouragement and support to NICU mothers, families, and staff, addressing the emotional complexities of the NICU experience with messages of hope and connection.
Approach:
Breaking away from traditional baby-themed aesthetics, I led a thoughtful rebranding that embraced hearts and floral motifs—symbols of resilience, love, and growth. This intentional design choice created an emotional connection, offering comfort in a space often saturated with conventional imagery.
Impact:
The initiative saw remarkable engagement, with several social media videos surpassing 100,000 views. This widespread reach amplified awareness and support, strengthening the community around Preemie Prayers.
