Kasasa Brand Refresh
Project Managment Framework: AgilE/Kanban
Project Roles: Project Manager, Creative Director, Designer
Timeframe: 5 weeks
SKills: Design thinking, branding, strategy, project management
Tools: Illustrator, jira, photoshop, indesign, powerpoint 3
Opportunity:
Following a pivotal transition year, Kasasa needed a refreshed brand identity to assert its position in the competitive fintech market. The challenge was to evolve the brand for a post-pandemic audience while maintaining its foundational strengths.
Approach:
I leveraged existing brand equity while introducing fresh visual and messaging elements, creating a seamless blend of continuity and innovation. This strategic evolution repositioned Kasasa as a forward-thinking leader, resonating with both existing and new audiences.
Impact:
The rebrand drove a surge in sales activity, leading to record leads from tradeshows and a marked increase in industry recognition. Kasasa’s heightened visibility resulted in multiple invitations to speak at key fintech events, reinforcing its influence in the space.
