Get Lit Conference
Project Managment Framework: waterfall/Kanban
Project Roles: Project Manager, Creative Director, Designer
Timeframe: 3 months
SKills: Design thinking, event design, strategy, project management
Tools: Illustrator, jira, photoshop, indesign, powerpoint , after effects
Opportunity:
The Get Lit Banking Conference is an exclusive executive forum hosted at Kasasa HQ in Austin, bringing together community financial institution leaders. Designed to push the boundaries of fintech innovation, this two-day event required a bold identity and an experience that would leave a lasting impact.
Approach:
Under my creative direction, we developed a distinctive name and dynamic branding that ensured the conference stood out in a saturated fintech landscape. More than just an event, it became a strategic re-engagement tool, reigniting relationships with business partners who had gone inactive during the pandemic..
Impact:
The conference drove exceptional engagement, saving over $1 million in attrition costs. Post-event surveys set a new benchmark, with 90% of attendees rating their experience a perfect 5 out of 5—solidifying its influence and value.
